The Liquor Department is a key driver of revenue and customer engagement in supermarkets, offering a wide selection of wines, beers, and spirits to cater to diverse consumer preferences. This department generates significant sales, with the U.S. alcoholic beverage market valued at over $250 billion annually, reflecting strong and consistent demand. Customers increasingly seek curated selections, including craft beers, small-batch spirits, and international wines, as well as premium and limited-edition offerings that elevate the shopping experience. The growing trend of ready-to-drink (RTD) cocktails and low-alcohol options further expands the department's appeal, catering to modern consumers looking for convenience and healthier alternatives. Seasonal promotions, in-store tastings, and well-designed displays help drive impulse purchases and enhance customer discovery. By focusing on variety, quality, and education, such as food pairings or mixology ideas, supermarkets position the Liquor Department as a destination for both everyday purchases and special occasions, solidifying its role as a vital and profitable part of the store.
Summary: The Contract Manufacturing Alliance is broadening its product category consulting services to encompass the liquor department. Our founders bring extensive experience in the liquor industry, including backgrounds with notable brands like Beringer Wines. They also have a strong track record of collaborating with major retailers such as Total Wine & More, BevMo, Spec’s, ABC Wines, and numerous wineries. Our initial focus areas will include liquor mixers, wines, wine accessories, craft beers, and more.
New Meet and Greet Liquor Department Website
CMA is launching a dedicated site for the liquor department, designed to connect brands, manufacturers, and key category managers in the industry. Our website, www.LiquorDepartments.com, will be live soon, serving as a platform to introduce new brands to liquor department category managers across natural retailers, supermarkets, mass merchants, military commissaries, limited assortment stores, and more.
Wineries and Wine Tasting Rooms
CMA is expanding in winery distribution model(www.TastingRooms.net)to include new brands that are ideal for the wine tasting room, wine club, gift shop and winery restaurant. The team is launching its own Wine Trail Mix Snacks brand soon specific for wineries as well.
The Contract Manufacturing Alliance (CMA) continues to lead the way in supporting consumer brands by providing targeted programming that educates them on the most effective retail and food service channels to prioritize for their growth. With deep expertise, the CMA founders are recognized as pioneers in developing innovative sales formats, such as Hotel Pantries, which have redefined convenience shopping for travelers.
Their groundbreaking contributions to grab-and-go retail and foodservice programming have further cemented their role as visionaries in creating opportunities for brands to thrive in dynamic markets. By leveraging this legacy of innovation, CMA empowers brands with the insights and strategies needed to navigate and succeed in the ever-evolving landscape of retail and foodservice.
Created by Total Consumer Outlets, the Retail
Cooperative is a full service-consumer product
design and manufacturing agency. With its own onsite 150,000 square feet facility (design, packaging,
manufacturing, warehousing, distribution) available
to customers.
www.RetailCooperative.com
Holiday Idea Generator (a one-stop shop for new
holiday and event ideas) via its Seasonal Programs.
www.SeasonalPrograms.com / www.ActionAisle.com
The Contract Manufacturing Alliance (Contract Manufacturers, Pilot Plants, Private Labelers, Commercial Kitchens, Food Innovation Centers and More) Was Created to Be the Key Resource For Anything to Do With Manufacturing Consumer Products (For Start-up and Emerging Brands).
Established in 1992, the Contract Packaging Association (CPA) is the national, non-profit trade organization dedicated to promoting the growth and welfare of firms in the Contract Packaging / Manufacturing industry and related businesses. We offer exposure and programs designed to foster growth within our member firms.
The Co-Packing Network is a comprehensive national Consumer Packaged Goods (CPG) advisory group deeply rooted in the diverse US and Canadian consumer product manufacturing industries. Celebrating our 100-year anniversary, our expansive history spans supermarkets, wholesaling, manufacturing, owning brands, and beyond.
The CPA's Request for Quote (RFQ) tool allows an automated submission to CPA Members to securely submit their project details and needs. Your Request for Quote will be dispatched to CPA Members whose capabilities match your project needs, and if they can assist you, will contact you directly about their services and capabilities.
The team manages the request all-the-way through to end up with successful results. We also can become a project manager to manage the whole process (search, secure and work with one or more contract manufacturers).
Our family has been involved within the consumer product industry (US based manufacturing, retailing, distribution) since the early 1920’s. From the first generation to the latest, our best practices have been handed down over time leading to a long legacy of successes in the business (manufacturing, retailing, distribution and more).
Contract Packaging (CP) is the official magazine for the Contract Packaging Association, published three times each year by PMMI Media Group (owners of Packaging World magazine). Dedicated exclusively to contract packaging issues and news, each issue is overseen by Editor-in-Chief, Anne Marie Mohan.
20,000 qualified packaging professionals receive each edition of CP. These professionals are individuals who have indicated that they have purchase involvement in contract packaging and related services and products. Magazine recipients are also contract packagers, who are CPA members.
Contract Packaging has the privilege and the advantage of being the official publication for the Contract Packaging Association, positioning CP journalists for optimum access to and trust of key influencers who are driving the leading edge of the industry.
www.ContractPackaging.org
